A brisk 3 day trip (it should have been 4, but a typhoon warning cancelled all trains for a day) to Fujian last month with my mum brings up some of the typical issues in tourism nowadays in China which is quite interesting to share.
Fujian is the province on Mainland China opposite Taiwan. It's capital, Xiamen is a large and bustling city with a small island no more than a mile or so long and half a mile wide. A century or so ago, when the Western Countries forced China to cede some territory in key cities that could be used for the Western Countries to establish trading posts, this island was one of them and it remains full of grand colonial mansions. It is car-free, leafy, hilly and pleasant. It is also known for its pianos as all the mansions used to have them. We didn't stay on the island, but in the main city, finding a nice airbnb place that was particularly kid friendly (since with 3 adults and 2 kids its better having an apartment than a hotel).There are fairly high entrance fees to see some of the buildings where the money is split between the local government, the local village committee and the building owners themselves which seems to work well and provides some funds for renovation and restoration. Of course many people have moved out to live in the cities so many of the buildings are sparsely populated compared to their peak period but there are farmers still living there and others looking to make money from tourists, selling tea or other souvenirs and local products. The Chinese do love their local agricultural products, and you'll often see them bringing entire boxes of apples or something or other with them on planes.
There is still not much interest in exploring the countryside, at least in this area; and China generally still hasn't found much interesting in hiking or trekking or exploring (though of course there are exceptions in some locations and with a growing domestic youth backpacker movement). It is mostly a tour bus or drive-by-car culture; take the photos; buy the souvenirs; get an introduction by the tour guide; move onto the next place.
With so many high speed trains now all over the place, it is much quicker and easier to get around; with so many places using wechat or alipay (a mobile phone based payment system), you don't need cash or cash machines any more. You have to beware the over-priced souvenirs and food, but you can find more local products to buy if you look, whilst carefully avoiding all the selfie sticks of course (it seems most phones don't even get taken out of the selfie stick any more!).
On the whole then, tourism in China is being managed fairly well. and that is nice to see.... it is not easy balancing gigantic numbers of people with cultural preservation. providing a real experience and supporting local jobs, but I think China has learned fast and has made much progress compared to the past. Although the tourists' habits have not changed as much (though fewer tour buses now and more Audis), they seem to be slightly better behaved!
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